4 reasons why intuition is an essential leadership skill

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Have I already lost you?

If you are a business leader, probably. Entrepreneurs and business leaders are famous for being tough as nails, highly rational, and skeptical of airy fairy concepts. On the surface, intuition may sound like the ultimate.

But what if I told you that intuitive business requires less effort and delivers better results? Your ears would probably perk up.

Along with creativity, risk taking, and resilience, intuition is the key trait that all business leaders must lean on. It is generally accepted that intuition is the information we receive instinctively, without the need for reasoning or conscious fact.

Also known as “sixth sense,” “intuition,” and “inner knowing,” intuition refers to our ability to subconsciously receive information. It is important to note that intuition is not pure instinct, and it is not chaos. Intuition is the subtle voice that resides within all of us and shows us the right path to follow.

If you’re still not convinced that you need a little more intuition in your life, here are four reasons why it’s one of the most underrated business (and life) skills.

Related: Follow Your Gut: How to Use Your Intuition to Succeed in Business

1. Intuition keeps you aligned

Deep down, we all know when something is “off.”

But it’s easy to ignore that gut feeling when our mind tells us that something is the “best” option. Rationality can tell us that a business, opportunity, or relationship is good for us. When deep down, we know it’s not.

When we follow our intuition, we avoid the heartache of taking a path that is not aligned with our higher mission. If your intuition tells you that something is wrong, it is wrong. Run.

2. You can speed up the response time

In a world where everyone is short on time, speeding up decisions can be a superpower. Studies have shown that leading with insight speeds up response time.

This alone isn’t all that impressive, so it’s good news that the same study found that “nonconscious emotional information can increase accuracy and confidence.” You heard right. Leading with insight makes you faster and more accurate.

As an entrepreneur or business leader, this can be an invaluable skill. But it is important to highlight that data, processes and facts also have their place. The best results tend to come when intuition complements solid evidence.

Related: Don’t (Always) Trust Your Gut: How the Process of Acceptance Leads to Growth

3. Intuition brings you closer to your ideal client

Data, history, and analytics can tell us a lot about our ideal customer.

But no matter how much research we do, we can never get into the mind of our ideal customer. Unless, of course, we connect on a deeper level.

Intuition brings us closer to natural intelligence and the flow of the universe. By doing so, we can gain access to information that seems to come out of nowhere. It’s just a deep sense of knowing.

This knowledge can also be extended to information about our ideal client. By tapping into our intuition we can serve our clients on a deeper level.

Listen to your gut when it tells you what people want. He knows more than you think.

4. You will be a better leader

When you follow your gut, the decision-making process becomes much clearer. You will be able to stop doubting your choices and better guide your team.

With more clarity in your own mind, you will be able to stay true to your vision. Less confusion, more clarity makes you a better business leader.

Related: Is there room for intuition in business? (Spoiler alert, the answer is yes.)

Intuition together with data is the perfect combination

I use intuition a lot in my business. SEO (search engine optimization) is part intuition, part data.

When we create SEO content, we use data to show us where and how people are searching. But the innate knowledge of how our ideal customer thinks and wants to receive content is largely intuitive.

When I have a feeling that something will resonate, or that the words in that order will work, I follow it. And when you practice that skill over and over again, the intuitive muscle gets stronger.

Don’t take it from me. Studies have found that while “the skill of intuitive pattern recognition isn’t automatically available to everyone… It’s also not a special power: it comes with experience, practice, learning, and constructive feedback.”

Intuition is a powerful tool that is available to all of us. Why not get out of your comfort zone and use it to become a better leader?

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