MLB Players, Inc., the commercial arm of the Major League Baseball Players Association (MLBPA), announced that it has entered into an exclusive, multi-year license agreement with Major League Alumni Marketing (MLAM).
MLAM, the for-profit subsidiary of the Major League Baseball Players Alumni Association (MLBPAA), is responsible for finding business opportunities for retired MLB players.
The agreement gives MLB Players, Inc. the exclusive right to market, promote and license the names, likenesses and likenesses of former MLB players to potential new partners. “Our goal has always been to identify the best business opportunities for today’s players,” MLB Players, Inc. Managing Director Evan Kaplan said in a statement.
“This agreement will allow us to continue this type of collaboration once a Player leaves the baseball field. I am excited to work together with Major League Alumni Marketing to continue championing current and former players.”
MLAM will work with MLB Players, Inc. to market the rights to the former MLB Player group, with a primary focus on developing digital gaming opportunities. Emphasis will also be placed on the consumer products landscape of apparel and durable goods.
“We are very excited to work with MLB Players, Inc. to provide our members with the opportunity to increase their sponsorship and endorsement opportunities,” said MLBPAA Executive Director Dan Foster. “Joining forces through Major League Alumni Marketing is a victory for our members and a milestone for the organization.
MLAM has nearly 6,000 members, including Jeff Bagwell, Will Clark, Andre Dawson, Goose Gossage, Torii Hunter, Edgar Martinez, and Brooks Robinson, among others.
MLB reaches agreement with minor league baseball players
Earlier this month, MLB reached a preliminary settlement in the class action lawsuit filed by three minor leaguers in 2014.
Terms of the deal were not immediately disclosed in documents filed in the case, but a report suggested the parties were discussing a potential payout in the $200 million range in recent weeks.
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