MBW’s Stat Of The Week is a series where we highlight a unique data point that deserves the attention of the global music industry. Stat Of the Week is supported by Cinq Music Group, a technology-driven record label, distribution and rights management company.
There is an ocean of music on Spotify that is far from popular.
Last month, MBW looked into the new Spotify update Loud and clear site to determine how many of the 8 million artists in SPOT had released less than 10 tracks in his life on the platform.
The answer? More than two-thirds, or 67%.
This got us thinking: if Spotify is full of artists who rarely published music… so how many artists on Spotify have released music that is rarely heard? listened for?
We returned, notebook in hand, to Spotify’s Loud and clear place.
Spotify created Loud & Clear to provide transparent numbers to artists regarding their own careers. It has a very useful ‘popularity calculator’.
This nifty widget (see below) reveals something very useful: how many tracks and/or artists on Spotify have surpassed certain levels of lifetime streams and/or monthly listeners.
In this ‘popularity calculator’, we put a simple query: the number of artists on Spotify with more than X monthly listeners, where X monthly listeners is the minimum number the Loud & Clear site would allow.
That minimum number was 35 (the ‘popularity calculator’ won’t accept anything smaller). So we run that, like so fifty, 100Y 1,000.
The results were…really something.
As you can see below, only 1.73 million artists on Spotify currently have more than fifty monthly listeners.
As noted above (again, thanks to the updated Loud & Clear site), there are about 8 million artists with music on Spotify in total today.
So it’s a simple math. maneuver to conclude that only 21.6% of artists on Spotify today: around 1.7 million of them – have a monthly audience on the largest platform of 50 people.
Or, yes, to put it another way: Almost 80% (78.4%) of artists on Spotify today: around 6.3 million of them – have a monthly audience on the platform minor of 50 people.
That’s a lot of fans.
This is a pretty insightful set of stats, for a couple of reasons.
For one thing, it brings even more perspective to the debate over the economics of streaming, especially the small percentage (0.2%) of the 8 million artists on Spotify who are generating $50k and up one year from the platform.
Plus, it makes you wonder how much money Spotify has to lose each year just to house loads of music/artists that a handful of people, at best, are actually listening to.
(Hint: In Spotify’s 2021 annual report, it noted that it saw “an [annual] rising costs of information technology EUR €33 million due to the increase[s] in our use of cloud computing services and additional software license fees”).
Unfortunately, Spotify’s Loud & Clear won’t allow us to drill down into the monthly listeners question, to find out, for example, how many artists on SPOT have zero listeners each month.
However, one thing the site does allows us to do is execute numbers similar to the previous ones, but in terms of music tracks on Spotify, and how many flows for life have accumulated.
Before we get into these numbers, it’s worth knowing this: According to Spotify’s annual report for 2021, there were “more than 82 million” tracks in SPOT’s catalog at the close of last year.
The same annual report notes, however, that this number included “over 3.6 million podcast titles”.
From that, we can estimate that, at least at the end of 2021, there were approximately 78.4 million music tracks on Spotify.
Now let’s look at the play count numbers.
The lowest number that Loud & Clear will allow us to mark in this part of their ‘popularity calculator’ is 101 – that is, we can find out how many music tracks within the approximate 78.4 million available on Spotify have more than 101 theater plays.
This number comes out in 60.86 million.
(Note: When it comes to streaming counts, Loud & Clear figures are based on end-2021 data and relate to music content only.)
This means that almost a quarter of the tracks in Spotify today – approximately 22.4%either 17.5 million of them, less than 101 times since Spotify launched in 2008.
things get Really interesting, however, when we raise our play count threshold number (see above).
For example: According to Loud & Clear, some 38.69 million Tracks on Spotify have been streamed over 500 times to date.
This means that more than a half (51%) of the 78.4 million Music tracks have been played on Spotify. less than 500 times.
And what about the tracks that have been played less than 1,000 times to date? What percentage of Spotify’s music catalog comprise these tracks?
The last: Nothing less than 79.1% of music tracks on Spotify, nearly four out of five, have been played less than 5,000 times.
Oscar Wilde is credited with writing, “Popularity is the only insult I have never suffered.”
Spotify’s data suggests that the majority of artists who have ever uploaded tracks to its platform (in fact, the vast majority) are still just as random.
Cinq Music Group’s repertoire has won Grammy Awards, dozens of RIAA Gold and Platinum certifications, and numerous #1 positions on a variety of Billboard charts. His repertoire includes heavyweights like Bad Bunny, Janet Jackson, Daddy Yankee, TI, Sean Kingston, Anuel and hundreds more.Music business around the world