People think that Buckingham Palace is in York and Betws-y-Coed is in Scotland

An estimated 10 million clueless Brits don’t know that Buckingham Palace or Big Ben are in London. One study found that one in seven (15%) did not know that the nation’s most beloved monuments were in the capital, while nearly half (46%) admitted to having no idea where Stonehenge was.

One in ten of the 2,000 UK adults surveyed in the Jackpotjoy study also did not know that Tower Bridge is in London. The gaming site also found that more than 22,500 people ask Google where the UK’s top attractions can be found every month, totaling 270,000 searches a year.

To highlight how much the nation may need to brush up on its geography skills, an alternative map of the UK has been produced based on incorrect answers. The queen’s most famous residence, Buckingham Palace, has been moved north of England’s former Viking capital, York, in this new map.

More than 15,600 people Google each year where the palace is located, proving that while this home of the royal family may be well known, its location is not. Meanwhile, Liverpool’s iconic Royal Albert Dock moved to South London.

Sherwood Forest is the landmark outside of London that the majority of people surveyed successfully located, with 74% correctly locating it in Nottingham. While a large majority (84%) of Notts residents surveyed knew Sherwood Forest was local to them, one in five (16%) had no idea.

Despite attracting almost as many visitors as Buckingham Palace each year, only 39% know that the National Football Museum is in Manchester and 30% believe it is in London. Just over half of those surveyed knew that the Giant’s Causeway, which is said to have formed between 50 and 60 million years ago, is located in Northern Ireland.

But more than one in twenty (6%) put it 307 miles away in Bristol. The survey also highlighted that age often equals wisdom, at least in terms of geography, with millennials proving to be the least intelligent age group.

While those over 65 had the best knowledge of where these UK landmarks are located. Despite being the main street of Edinburgh’s Old Town, only a quarter (26%) of 25-34 year olds knew where the Royal Mile is, compared to three in five (58%) older people 65 years old.

Only 15% of millennials knew where Somerset’s famous Cheddar Gorge is, while the majority (64%) of those 65 and older located it correctly. Less than a third (30%) of Millennials were aware that The Eden Project is in Cornwall.

While only 46% of Millennials know Tower Bridge is in London, 8% are in Cornwall and 6% in Glasgow. They were also less likely to know the location of Big Ben: a whopping 43% misplaced its location, with 8% believing it to be in Edinburgh and 6% suggesting it to be in Bristol.

Only 39% of 25-34 year olds knew Sherwood Forest is in Nottingham; 10% thought it was in County Durham. Of those surveyed, 13% thought Arthur’s Seat was in Brecon, Wales rather than Edinburgh and 10% thought Clifton Suspension Bridge was in Liverpool rather than Bristol.

Finally, 10% thought Land’s End was in Edinburgh rather than Cornwall. In the battle of the sexes, the men took home the trophy, giving more correct answers than the women.

The Angel of the North is seen by 33,000,000 motorists each year, but less than half (48%) of women guessed correctly that it was in Tyne and Wear, compared to 56% of men. Three in five men (58%) also correctly guessed that Stonehenge is in Wiltshire, compared to just half of women.

Of those surveyed, 86% of men correctly identified Tower Bridge as being in London, compared to 83% of women. More British men (58%) knew that Stonehenge is in Wiltshire than women (50%), similarly more men (63%) knew that Clifton Suspension Bridge is in Bristol than women (55%).

Of the women surveyed, 6% confused it with the Forth Road Bridge in Edinburgh. Nearly a third (30%) of women were unaware that Sherwood Forest is in Nottingham (compared to 24% of men).

While 7% of women mistakenly thought Snowdon was in Edinburgh rather than near Betws-y-Coed in Wales. Of those surveyed, 10% of men thought The Eden Project was in Dorset rather than Cornwall and 18% thought Arthur’s Seat was in Cornwall rather than Edinburgh.

Only slightly more men (40%) knew that the National Football Museum is in Manchester than women (39%). Alex Fagelson, Head of Brand (run by bingo) and Jackpotjoy team, said: “Looking at the results of our survey, it was interesting to see where some of us think some of the country’s most famous attractions are on the map.

“While it might be a little push to brush up on your geography skills, there’s no better way to do that than to go out and see these attractions in person. As summer approaches, we can’t think of a better excuse for some fun.” day after day.”

More information can be found here:


Big Ben, London (85%)

· Buckingham Palace, London (85%)

Tower Bridge, London (84%)

Sherwood Forest, Nottingham (74%)

Lands’ End, Cornwall (67%)

Royal Albert Dock, Liverpool (63%)

Clifton Suspension Bridge, Bristol (59%)

Giant’s Causeway, Northern Ireland (58%)

· Kew Gardens, Richmond (56%)

The Eden Project, Cornwall (55%)

Stonehenge, Wiltshire (54%)

Angel of the North, Tyne & Wear (52%)

Cheddar Gorge, Somerset (42%)

The Royal Mile, Edinburgh (41%)

Snowdon, Bets-y-coed (41%)

· National Football Museum, Manchester (39%)

Balmoral Castle, Aberdeenshire (38%)

Arthur’s Seat, Edinburgh (34%)

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