Ulta Beauty apologizes for ‘very insensitive’ email about Kate Spade

In an email sent Sunday, the chain wrote “Come hang out with Kate Spade” promoting the brand’s line of perfumes. That led some subscribers to share the email on social media and ridicule Ulta for the subject line’s apparent connection to the designer’s death by suicide.
Spade was found hanging dead in her Manhattan apartment in 2018. Creator of a line of affordable bags and other products, the 55-year-old designer suffered from anxiety and depression, her husband previously said.
“Ulta, you may need to talk to your marketing staff,” a the Twitter user wrote. Other added person that this was “not the best choice of words”.

The beauty company said it regretted the email.

“Ulta Beauty recently sent an email with Kate Spade New York Fragrance where a very insensitive choice of words was mistakenly used. We are deeply sorry,” the company said in a statement. “This was a mistake, it does not reflect our values ​​and we are taking steps to make sure it doesn’t happen again.”

ultra (ULTA) emailed his apology to customers who received the newsletter.

“It certainly did not reflect the deep respect we have for Kate Spade, her family, and the Kate Spade New York brand and brand teams,” the company said. “Mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests that this error may have implied otherwise. We are committed to doing better.”

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